The Georgia shoe, designed by Gaia Giladi and Elias Stahl, is a unique blend of fashion and technology. The designers were inspired by the potential of 3D printing to bring about a new era of mass craft, enabling the customization and complexity of shoemaking at a scale previously unattainable. The Georgia shoe represents a new way of making shoes, one that reintroduces the nuance and complexity of the craft but at a scale of mass manufacturing. The shoe leverages 3D-printing to celebrate, rather than obscure, the hand of the maker, while delivering a completely circular product that is 100% recyclable.
The Georgia shoe was realized through the use of computer-aided generative design and a material substrate that was only commercialized last year. This innovative approach to shoe design and manufacturing challenges traditional footwear construction methods, which have remained largely unchanged since the 1870s. The Georgia shoe is a testament to the potential of additive manufacturing, generative design tools, and material innovation in reinventing entire product categories and questioning established industries.
Despite the challenges of working with additive manufacturing, the design team was able to overcome them through collaboration and humility. Engineers, shoemakers, and industrial designers experienced in generative design all came together to create a successful approach. The end product drew from a diverse set of expertise, from generative design to foot biomechanics – it can truly be seen as an industry collaboration.
The Georgia shoe is not only innovative in its design and manufacturing process, but also in its functionality. The shoe has the same material properties as sneakers, with a 3D printed platform that is flexible and has a digital mesh cushion built in that is springy and supportive. The use of geometry makes for a far more comfortable experience for the end-user when compared to other shoes in the same category. In addition, an accessible window on the underside of the shoe allows for complete disassembly of the upper from the platform and recyclability of all parts.
The Georgia shoe has received recognition for its innovative design, winning the Silver A' 3D Printed Forms and Products Design Award in 2021. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The Georgia shoe is a testament to the potential of 3D printing in revolutionizing the fashion industry, and a shining example of sustainable design.
With the Georgia shoe, Gaia Giladi and Elias Stahl have demonstrated the potential of 3D printing in revolutionizing the fashion industry. The shoe is a testament to the power of collaboration and innovation in creating sustainable, comfortable, and stylish footwear. It is a shining example of the potential of 3D printing in bringing about a new era of mass craft, and a testament to the power of design in challenging established industries and creating sustainable solutions.
Project Designers: Elias Stahl
Image Credits: Image #1: Photographer Gaia Giladi, Georgia in Cognac, 2020. Image #2: Creator Rubyellen Bratcher, Woven Folk x HILOS, 2021. Image #3: Photographer Cole Becker, Hannah & Tucker, 2020. Image #4: Photographer Hannah Shea Grimmer, Bending Cognac Georgia, 2020. Image #5: Creator Kristine Claghorn, Georgia on Sheets, 2020. Video #1: Cinematography Cole Becker, Art Direction Hannah Shea Grimmer, How We Make Things Matters, 2020.
Project Team Members: Designer: Gaia Giladi, Manager: Elias Stahl, Engineer: Eric Folsom, Footwear Biomechanics Specialist: Vladimir Chvorun and Footwear Design Advisor: Giovanna Cafaro
Project Name: Georgia
Project Client: Elias Stahl